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New York City Sexiest Lingerie Stores

Agent Provocateur


133 Mercer St.

There are three AP stores in New York, including this one in SoHo. It's a playful place, and don't be put off by the gaudy exterior that looks something out of Amsterdam's red light district. The goods inside are, like every Agent Provocateur store, high end and very naughty. The staff are very friendly and cool, and despite the store's small size, they have a surprisingly comprehensive collection of items, but be prepared to pay top dollar, or get your sugar daddy to treat you to a blowout on his wallet. The lingerie is so sexy in here, he'll definitely think it's worth every cent.

Journelle Lingerie


3 Locations:

3 East 17th St.

125 Mercer St.

1266 3rd Ave.

This luxury lingerie store stocks some great names like La Perla, Chantelle, Bordelle and Elle McPherson Intimates, the latter selection designed to make every girl look like a supermodel. There's something to suit every mood, including 'flirty' and 'sexy', so if you're after something specific, it should be easy to find. The staff are very friendly, and seem genuinely interested in helping you find the ideal sets and separates, so let them assist. The decor is sexy and sassy, and the store just feels so grown up, yet still naughty enough to offer panties, bras and camisoles that'll certainly raise temperatures. The stock is carefully chosen, as opposed to just having a bit of everything, and it's all good stuff - no odds and ends here. They're also hot on getting the latest European fashions in before anyone else.

Sugar Cookies


203 W 19th St.

This sweet-as-honey store specializes mainly in bridal and honeymoon underwear, but they also have a very wicked line in naughty lingerie, so don't be fooled by all the saccharine pinks, violets and flowery schmaltz that greets you when you walk in. They also know how to turn basic underwear, into something hot and titillating, so don't be afraid to ask advice from the foxy assistants.

Eve's Garden


119 W 57th St.

This is a discreet, but naughty, place, high up in an office building in Midtown Manhattan. It's definitely a place for women, as it was founded by a feminist go-getter in the 1970s and hasn't changed much since, except for the wonderfully modern selection of products now on offer. Most items have display models that you can try before you buy, particularly helpful with some of the more complicated-looking vibes. They also do a good range of sexual supplements to enhance your lovemaking, plus equipment like liberator ramps and wedges, all geared towards maximizing the woman's pleasure.



43 Mercer St.

A very respected chain of sex stores, this one in SoHo is one of the best. It's professional, well-organized and the staff are famously friendly and informative, which really comes in handy if you're shopping for someone else. Whether you're after something standard like a vibe or dildo, or something more hardcore such as nipple clamps or electro-stimulation, they're sure to have it here. And if they don't, they'll order in, with no hassle. They also do some regular workshops, on everything from how to use anal beads, to getting started on the BDSM scene. The clientele is a real mix of age, orientation and class, so no matter who you are and what you're into, you'll feel instantly at home. Zero sleaze here.

Purple Passion


211 W 20th St.

A little edgier than your average sex store, Purple Passion is the place to go for those into the kinkier side of things. From beautiful, sky high stilettos and peephole panties, to quality latex wear and divine leather apparel, whatever you buy from here will make you stand out in the crowd. Toys-wise, everything's pretty high-end, from good quality cuffs and chains, to luxury whips, hand-crafted paddles and jewel-encrusted dildos. If you're one of those who wants to crank things up a gear in the bedroom, this is a great place to start stocking your new wardrobe and toy drawer.

A & J Lingerie


41 W 28th St.

This place is as much an institution in the adult world, as Macy's is to the middle classes. Much of the stuff is quite tame, from slutty stockings and fishnets to semi-naughty corsets and bustiers. But if you're prepared to rummage about, or don't feel embarrassed asking outright, you'll find some very kinky lingerie here, as well as a selected range of toys and accessories - all top names, but without the sky high price tags. Best of all, the prices are so competitive, it's often the cheapest place in town. It's not the most glamorous of places, for sure, but what it lacks in sophistication, it more than makes up for in service.

The Pleasure Chest


156 S 7th Ave.
West Village

This is the store that was famously featured in 'Sex And The City', so it has a reputation to live up to, and it does. It's not the biggest sex store in the world, but they say that the best things come in small packages. There are lots of fun things here - novelty sex toys and cute lingerie - but you'll also find some more 'straight down to it' products for those of us who don't want to mess about. It's a friendly place, with informative staff and everything is laid out easily, so you should be able to head straight to what you're looking for, with no fuss. It's best described as 'middle of the road', not wholly hardcore, but more than just for the curious. A good starter shop.

La Petite Coquette


51 University Place
Greenwich Village

Perfectly named, 'The Little Flirt' offers all kinds of seriously sexy lingerie, and is the ideal place to drop into if you're thinking of treating your guy to a night of erotic indulgence. First of all, they'll fit you out properly - an absolute must if you're going to make your lover's eyes pop out on stalks. Whatever your breast size, they'll have something for you here, and the girls who work here are honest about what looks good on you (and what doesn't!). They have big dressing rooms with fabulous mirrors, which turn every customer into a diva, so if you need to practise your come-to-bed pose, do it here

The Pink Pussycat


167 W 4th St.
Greenwich Village

This store is well-stocked and always has up to date products, although they could do with putting more items on actual display so customers can touch and feel before they buy. Instead, you'll find the walls jam-packed full of plastic packaging and gaudy colors, which is a shame, because if you have the patience to really look around here, you'll find a great variety of products, which doesn't seem obvious on first look. Check out the luxury white feather whips, very cute leather chastity harnesses, and infinite vibe collection.

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